Sound Transit
Helping riders arrive at their destinations with ease.
Sound Transit is one of the leading transit authorities serving the Seattle metropolitan area in Washington state.
Opportunity
With a ridership of over 42 million passengers annually, we partnered with the transit agency to redesign their website and create a consistent responsive experience to meet both user and business needs.
Sound Transit is Seattle’s equivalent to Transport for London (TFL), providing essential public transport services to America’s West Coast and carrying 47 million passengers each year. After undertaking a massive expansion of their transport system, Sound Transit needed to overhaul their trip planning tools and make their system expansion plans accessible to the public, as well as modernizing the website’s outdated visual design.
Lead Interaction Designer (2016-2018)
Responsibilities:
Design brand cohesive concepts & moodboards
Bridge business needs with technical feasibilities
Facilitate ongoing user interviews
Create user flows and customer journeys
Design high fidelity UIs and prototypes
Continuous Design QA of implementation to ensure delivery
Create and maintain components in the Design system
Process
During the discovery phase, we conducted research with stakeholders and transit riders to determine the objectives and priorities for the website. We analyzed findings through heuristic reviews (internal and competitors), and used the insights to develop the UX vision of simple, smart, supportive, and seamless. We then developed an intricate information architecture to ensure the needs of the users are met and that people are still able to navigate with familiarity.
By designing the user flows along a visual design system, we were able to work in an agile format with the development team as we designed major features such as trip planning, service alerts, community engagements, and rider information.
